THrudark Force
design & Creative content producer
design & Creative content producer
The Brief
The plan for this video was to take a Thrudark athlete and put them in scenarios that not only showcased the Force fitness gear but also the mindset of what Force is to them.
My role and the end product
My role was to capture the athlete in their element, in Jonny's case, functional fitness for his upcoming endeavour: Beyond the Ultimate - Ice Ultra. The video was primarily to target a new audience as well as inspire their existing Force community. The intention of this project was to launch various videos showcasing brand athletes in the Force wear and map out a future for the clothing line.
