Team Blackmore Coaching
design & Creative content producer
design & Creative content producer
The Client
Team Blackmore Coaching is owned by Lewy Blackmore, an online competition prep & lifestyle coach. He came to me wanting to document his process as he embarked upon a bodybuilding journey to become a pro athlete
The Brief
The overall goal with this process is to maintain an organic growth to his socials, primarily his YouTube channel which was the newest social outlet. We did this to ensure his brand authencitiy remained intact and bolstered as we progressed with each item we filmed or photographed. The ability to look back on the journey and be proud to see how far you've come but also how much of a positive influence you had in other athletes journey is something we both aim to have as the end goal.
Finally...
Over a year on and the channel is now reaping the benefits of a slow organic growth, not chasing the trend and maintaining the brand ethos that is transparency above all else. The project is still ongoing and a link to the series can be found here.
